Created In Destruction

Project Type: Campaign

Creative Scope: Creative Direction • Story Development • Film Production • Campaign Photography • Social Content • Promotional Graphics • Behind-the-Scenes Coverage • Marketing

Created in Destruction was developed for CID Flores as a cinematic launch campaign centered around the brand’s core philosophy: growth is forged through adversity. Rather than introducing the collection through a traditional product showcase, we built a narrative that embodied the mindset behind the clothing. Every creative asset, from the hero film to the campaign photography and editorial-inspired graphics, worked together to communicate one cohesive identity.

The film

Sh

Campaign Assets

Social Content

BTS Teaser

Newspaper Graphic

Production Vlog

Photography

Campaign Breakdown

THE VISION

Create a campaign that reflected the meaning behind Created in Destruction. The objective was to move beyond showcasing apparel and instead tell a story of discipline, resilience, and personal transformation, allowing the audience to connect with the brand before the product.

THE EXECUTION

We developed a cinematic hero film that followed a character beginning his redemption journey, supported by campaign photography and newspaper-inspired graphics that extended the visual identity across every touchpoint. Every deliverable was intentionally designed to reinforce the campaign’s message while creating a cohesive launch experience.