Created In Destruction

Project Type: Campaign

Creative Scope: Creative Direction • Story Development • Film Production • Campaign Photography • Social Content • Promotional Graphics • Behind-the-Scenes Coverage • Marketing

Created in Destruction was developed for CID Flores as a cinematic launch campaign centered around the brand’s core philosophy: growth is forged through adversity. Rather than introducing the collection through a traditional product showcase, we built a narrative that embodied the mindset behind the clothing. Every creative asset, from the hero film to the campaign photography and editorial-inspired graphics, worked together to communicate one cohesive identity.

The film

Sh

Campaign Assets

Social Content

BTS Teaser

Newspaper Graphic

A magazine page featuring an article about cid.flores, showing a person wearing a black hoodie with yellow text, holding a globe, and a partial view of another person wearing a gray hoodie.

Production Vlog

A man with short hair and earrings holding a globe while looking to his right, standing next to a person wearing a hoodie with the words 'Cons Flu' partially visible.
The image features a fashion magazine layout with a headline that reads "DAILY NEWS" and an article about CID FLORES and his new collection. It shows two models: one sitting on the floor with a black hoodie and black pants with yellow text, and a globe beside him; the other standing, holding a globe, wearing a beige hoodie. The overall design has a vintage newspaper aesthetic with black text on a cream background.

Photography

A dark-skinned person seated in a black chair with a hood, wearing a black hoodie with yellow writing, and a gold watch. Behind them, another person with dark skin, wearing a gray hoodie and sweatpants with blue writing, stands holding a globe.

Campaign Breakdown

THE VISION

Create a campaign that reflected the meaning behind Created in Destruction. The objective was to move beyond showcasing apparel and instead tell a story of discipline, resilience, and personal transformation, allowing the audience to connect with the brand before the product.

THE EXECUTION

We developed a cinematic hero film that followed a character beginning his redemption journey, supported by campaign photography and newspaper-inspired graphics that extended the visual identity across every touchpoint. Every deliverable was intentionally designed to reinforce the campaign’s message while creating a cohesive launch experience.