Should’ve Had Some
Project Type: Spec Film Campaign
Creative Scope: Creative Direction • Story Development • Film Production • Campaign Photography • Social Content • Promotional Graphics • Behind-the-Scenes Coverage • Marketing
“Should’ve Had Some” was created as an original spec film to showcase our approach to cinematic storytelling through a fully realized creative campaign. From story development and production to campaign photography, social content, behind-the-scenes coverage, and promotional assets, every deliverable was intentionally designed to support one cohesive narrative.
The film
Should’ve Had Some is a cinematic sports-comedy spec film created to demonstrate how narrative storytelling can elevate a product beyond traditional advertising. Centered around an underdog runner chasing an impossible goal, the campaign explores the idea that resilience, confidence, and growth are forged through adversity. Rather than interrupting the story, WellWithAll Energy is woven naturally into the narrative—allowing the product to enhance the experience instead of defining it.
Campaign Assets
Social Content
Official Trailer
Graphics
Photography
Storytelling Breakdown
Cinematic Behind The Scences
Campaign Breakdown
The Vision
Should’ve Had Some began with a simple idea: create an original story that demonstrated the power of cinematic storytelling. Rather than viewing the film as the final product, we approached it as the foundation of a larger creative campaign. One designed to engage audiences before, during, and after its release.
The Execution
Every asset was developed with the same narrative in mind. Photography, social content, behind-the-scenes coverage, and promotional materials weren’t created as supporting pieces. They were intentionally crafted to extend the story, creating a cohesive campaign across every audience touchpoint.