Should’ve Had Some

Project Type: Spec Film Campaign

Creative Scope: Creative Direction • Story Development • Film Production • Campaign Photography • Social Content • Promotional Graphics • Behind-the-Scenes Coverage • Marketing

“Should’ve Had Some” was created as an original spec film to showcase our approach to cinematic storytelling through a fully realized creative campaign. From story development and production to campaign photography, social content, behind-the-scenes coverage, and promotional assets, every deliverable was intentionally designed to support one cohesive narrative.

The film

Should’ve Had Some is a cinematic sports-comedy spec film created to demonstrate how narrative storytelling can elevate a product beyond traditional advertising. Centered around an underdog runner chasing an impossible goal, the campaign explores the idea that resilience, confidence, and growth are forged through adversity. Rather than interrupting the story, WellWithAll Energy is woven naturally into the narrative—allowing the product to enhance the experience instead of defining it.

Campaign Assets

Social Content

Official Trailer

Graphics

A person laughing with braces and wearing sunglasses, holding a bottle of energy drink in front of two gold trophies with crown and animal face designs, against a dark background.

Photography

Storytelling Breakdown

Three-part collage: top features a man with dark skin wearing headphones outdoors, adjusting them; middle shows an aerial view of a person walking on a cracked city street surrounded by trees; bottom depicts a man with dark skin running outdoors, wearing headphones and a black athletic shirt, in a residential neighborhood.
A collage with three sections: the top shows a close-up of a person's eye and part of their face, the middle shows an aerial view of a sports field with surrounding neighborhood, and the bottom shows a woman with short, curly hair in a sleeveless top outside in a park or field.
Group of diverse young adults taking a selfie outdoors on a sunny day, smiling and making peace signs.
Two young men standing outdoors, looking at their watches. One is wearing sunglasses, a black t-shirt, purple shorts, and white sneakers. The other is wearing a white tank top, black shorts, and white sneakers. They are in a parking lot with cars and green trees in the background under a sunny blue sky.
Three-panel collage featuring a person drinking an energy drink, a close-up of a person with intense expression wearing jewelry, and a pair of athletic shoes on a running track.
Woman stretching outdoors near a green tree, with a brick building in the background. She wears a white tank top with red accents, red shorts, and athletic shoes. The photo is taken from a low angle, including grass in the foreground.
A young man dressed in a white sleeveless shirt and black athletic shorts sitting on a concrete surface outdoors. He is leaning back with his hands behind his head, eyes closed, and appears to be relaxing or stretching. Sunglasses are on the ground nearby. In the background, there are green trees, a lamppost, and tall buildings under a clear blue sky.

Cinematic Behind The Scences

A group of runners participating in a race outdoors on a sunny day. The photo captures their legs and feet in mid-stride on a grassy area with buildings and trees in the background.
Three young men outdoors on a sunny day, one riding a hoverboard, one holding a camera, and one stretching next to a sidewalk curb, in a park with trees.
Group of people running outdoors on a grassy area on a sunny day with blue sky, trees, and buildings in the background.
Six people are standing on a wooden dock next to a river or lake, with trees and buildings in the background. Three are standing with arms crossed, one is kneeling and fiddling with his shoes, one is sitting and adjusting his shoe, and one woman is standing with hands clasped. They are dressed in athletic clothing.
A man riding a one-wheeled electric skateboard on the street while a group of people run behind him on a sidewalk in a city park on a sunny day.

Campaign Breakdown

The Vision

Should’ve Had Some began with a simple idea: create an original story that demonstrated the power of cinematic storytelling. Rather than viewing the film as the final product, we approached it as the foundation of a larger creative campaign. One designed to engage audiences before, during, and after its release.

The Execution

Every asset was developed with the same narrative in mind. Photography, social content, behind-the-scenes coverage, and promotional materials weren’t created as supporting pieces. They were intentionally crafted to extend the story, creating a cohesive campaign across every audience touchpoint.