The Loc District

(Previously Afia Locs)

Project Type: Creative Partnership

Creative Scope: Brand Storytelling • Film Production • Team Profiles • Photography

As Afia Locs grew, so did the story behind the brand.

We partnered with AFIA Locs to capture an important chapter in its journey. From telling the founder’s story and documenting the opening of her shop to introducing the team of stylists helping bring the vision to life. Through film and photography, we created a collection of visual assets that put the people, personalities, and expertise behind the brand at the forefront.

01 - THE FOUNDER STORY

Before showcasing the business, we focused on the person who built it. The founder film told Afia’s journey and the story behind opening her own shop, giving audiences a deeper understanding of the vision, passion, and purpose behind the brand.

02 - MEET THE STYLISTS

As the team grew, the brand became bigger than one person. We created an individual spotlight for each of AFIA Locs’ five stylists, introducing their personalities, expertise, and specialties while helping potential clients understand who they could book and what each stylist brought to the experience.

03 - CAMPAIGN PHOTOGRAPHY

Alongside the films, we created a cohesive photography library centered around the team, their work, and the identity of the brand. The imagery gave AFIA Locs a polished visual foundation they could use across social platforms, booking materials, and future brand touchpoints.

05 - The Impact

The project gave The Loc District more than a collection of visuals, it gave the brand a stronger way to tell its story. By putting the founder, team, and their individual expertise at the forefront, we created a cohesive body of work that made the people behind the business just as visible as the services they provided.

Icon of a smartphone with mountains and a sun inside, surrounded by lines suggesting emphasis, above the text 'Stronger Visual Presence' on a blue background.

Created a cohesive library of films and photography that gave The Loc DIstrict a more polished and intentional brand presence.

Line drawing of an open book with a heart above it and lines emanating from the heart, set against a blue background, with the text "A Human Story" below.

Put the people behind the brand at the forefront, giving audiences a deeper connection to Afia and the team.

Black icon of a medal with a star in the center and rays around it, with the words "Major Milestone" below on a blue background.

Captured the opening of The Loc District first shop, preserving an important chapter in the brand’s growth.