Whine About it

Project Type: Brand Campaign

Creative Scope: Creative Direction • Story Development • Film Production • Campaign Photography • Social Assets • Promotional Graphics • Behind-the-Scenes Coverage • Marketing

Whine About It partnered with Made You Look Productions to create a campaign that captured the energy, culture, and identity of one of Rhode Island’s premier nightlife experiences. Rather than simply documenting events, the campaign focused on building anticipation, strengthening the brand’s visual identity, and creating content that kept audiences engaged long after the night ended.

THE FILMS

The hero films set the tone for each Whine About It campaign, turning the event announcement into an experience of its own. Designed to capture attention and build anticipation, each film established the energy, personality, and world audiences could expect from the event.

Campaign Assets

Social Assets

DJ Set Highlights

Event Recap Film

Event Recap Film

Hero Film Teaser

Hero Film Bloopers

We designed each campaign to create value beyond a single hero film or event. Social cutdowns and bloopers gave Whine About It multiple ways to build anticipation leading into the event, while experience recaps and DJ set clips turned the event itself into content that could continue reaching audiences afterward. This approach extended the lifespan of each campaign, created more audience touchpoints, and kept Whine About It visible before, during, and between events.

Campaign Breakdown

THE VISION

Create a campaign that captured the energy, personality, and culture behind Whine About It. Rather than simply promoting an event, the goal was to build a recognizable visual identity that made every recap, commercial, and piece of content feel like part of one connected brand experience.

THE EXECUTION

We developed a complete campaign built around cinematic hero films, event coverage, and social assets. Each piece served a purpose within the rollout, from building anticipation before the event to capturing the experience and extending Whine About It’s presence afterward. Together, the assets created a consistent visual identity the audience could recognize across every touchpoint.

The Impact

  • EVENT ATTENDANCE

    During our campaign partnership, Whine About It grew from approximately 20 attendees at its earliest event to averaging 150+ attendees per event, reflecting the growth in awareness and momentum built around the experience.

  • ORGANIC VIEWS

    Campaign films and social assets generated 279k+ organic views across Instagram and YouTube, expanding Whine About It’s visibility and introducing the experience to audiences beyond the event itself.

  • EST. REVENUE INCREASE

    As the campaign expanded Whine About It’s reach and helped drive greater attendance, estimated ticket revenue grew alongside the event, representing an estimated 650% increase from its earliest events.”